Social media and the impact on business communications and public relationsSocial Media ? According to Wikipedia (where better to look for a definition of social media than on a social media application?), social media has a number of characteristics that makes it fundamentally different from traditional media such as newspapers, television, and radio:
* Social media depends on interactions between people as the discussion and
integration of words build shared meaning, using technology as a conduit.
* Social media utilities create opportunities for the use of both inductive
and deductive logic. Claims are quickly transitioned into generalizations due
to the manner which shared statements are posted and viewed by all.
* Social media is not finite: there is no set number of pages. The audience
can participate in social media by adding comments or even editing the stories
themselves. Content in social media can take the form of text, graphics, audio,
or video. Several formats can be mixed. [..]
Interesting information, but how do we deal with it? How and when do we apply
social media to our business? And what is the impact of social media on business
communications and public relations?
To find an answer to these questions, BPRCA is organizing a seminar on online communications/social media. The first part of the seminar will cover the impact of social media. During the second part, we will present some practical case studies of companies and agencies who have implemented social media in the context of business communications. The presentations will be followed by an open debate on social media.
Program
Part I – Morning Session
9.00-9.30 Welcome & coffee
9.30-9.45 Introduction – Online PR & social media, hype & reality,
by Philippe Borremans, Managing Director Blackline
9.45-10.30 Professional online buzz monitoring, by Simon McDermott, co-founder
& CEO Attentio
10.30-11.30 How to apply social media to crisis preparedness & communications,
by Philippe Borremans, Blackline
11.30-12.30 Social media for internal communications, by Philippe Borremans,
Blackline
12.30-13.30 Lunch
Part II- Afternoon Session
13.30-14.00 Introduction to the use of online communications in crisis, internal
communications, media relations, public affairs, by Philippe Borremans, Blackline
14.00-16.00 Presentation of practical cases on the use of social media in the
context of media relations and event or conference support (cases presented
by Weber Shandwick, Porter Novelli, Ogilvy and Volvo)
16.00-17.00 Debate in Q&A style
Practical Details
Location: CBR – Terhulpsesteenweg 185, 1170 Brussels
Timing: Tuesday September 30, 2008
Part 1 – Morning session: 9.00 – 13.30
Part 2 – Afternoon session: 12.30 – 17.00
Price: Part 1 or part 2 (both including lunch):
- Members*: €55
- Non-members: €110
Whole day:
- Members*: €100
- Non-members: €200
Please transfer your contribution to account number 310-1197971-10 of BPRCA
* For members of BPRCA, 3C or BVIC/ABCI
More Info :
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